6 analytics tools for social networks you should know
Not monitoring the actions that take place on social networks is something similar to navigating the sea aimlessly and having very little chance of reaching the final goal: reaching the shore.
Any action that is carried out in Social Media should be measured properly and based on the objectives set. Action by action, campaign by campaign, strategy by strategy, any step should be constantly monitored. Monitoring actions is key to achieving social media goals Most social networks offer their own analytics tools. In cases like Facebook, these are tremendously complete and will be more than enough for most small businesses that have a presence on this platform.
However, sometimes, either due to the size of the company, the objectives set, or because the social network whose activity is to be monitored does not provide the appropriate reports, it will be necessary to resort to external monitoring tools to help in the task.
The community manager is then faced with the dilemma of deciding which application to use. In the market there are many and very varied, using one or the other will depend on the information you want to obtain as well as the money that can be invested in acquiring a license. Trying to satisfy a wide range of needs, we are going to recommend some tools that should be taken into account:Hootsuite adequately presents all the information in clear graphics that are easily customizable and exportable. It also has useful tools for Social Media teams. For example, it indicates how long it takes to respond to user comments and even monitors the resolution time of questions posed by direct message.Hootsuite can be tried for 30 days for free. It is not necessary to contract a plan to use basic functionalities, but if you want a paid version, there are them from $ 19 per month.
It is interesting the way in which it makes comparisons between organic publications and those that have been paid. Sprout Social is free to try for 30 days, but the paid plans are more expensive than other tools, starting at $ 99 per month.The platform provides competitor analysis and recommendations regarding the content to be published and can provide geolocated reports, differentiated by language, in the most complete plans.It can be tried for a few days for free, but to subscribe to a paid plan you need to pay at least $ 49 per month.Rival IQ allows you to establish custom graphs for each of the social profiles, as well as alerts and periodic reports. It can be tried for 14 days for free, but payment plans start at $ 199 per month.It also takes into account the type of users who use certain keywords or the name of the company and is able to identify a list of influencers for the brand. With Awario, you can also create alerts and establish comparison criteria with competitor brands.Awario can be tried for 14 days for free and has different payment plans, starting at $ 29 per month.