How to use GIFs to improve SEO positioning
to the assault. They are everywhere, especially on social networks, where for years they have been widely used to respond to comments, show status, or simply make a joke. GIFs are a fun way to express yourself and have become . But GIFs are more than just a fun format, as they have a lot of potentials to communicate and convey emotions.
GIFs are fun and allow you to communicate feelings with an image, however, they can also affect the SEO of a web page.
GIFs - which can be from many pages - are a series of frames that follow one another, creating an animation without sound that is repeated in loops that last between 5 and 10 seconds. GIFs can be and have a maximum of 256 colors, so they are lighter than videos, but more dynamic than still images, blending the best of each format.
GIFs are also used to illustrate blog posts and content, which may lead the user to wonder, are they good or bad for SEO? This leads us to answer several questions:
Google scans GIFs in the same way that it does traditional images, concentrating on the factors that allow Google to share and rank the GIF in Google Images. In this sense, when introducing a GIF into an article or content, it will be necessary to take into account which are the main positioning factors .
GIFs, like other images, can be a positive positioning factor, as long as they are well configured, that is, as long as they have all the fields such as Description or Alt title. Also, in the same way as the good content, if the GIF used is liked and , it will attract more traffic from search engines and, in this case, also from social networks.
On the other hand, if the GIF is heavy and slows down page load times, it will be a negative factor. They will also be bad if the user removes text to place the GIF or if they do not meet the .
First of all, it's best to use your own GIFs. If this cannot be done, you must customize the file names, create an Alt text, and also a description. They should also be added to image sitemaps. Also, for Google to scan and index the image well, it should be placed near a and near the top of the page. GIFs should be fast, mobile-friendly, and have a proper internal URL structure.
Finally, keep in mind that Google is paying a lot of attention to Core Web Vitals, so you have to pay close attention to the compression of the images and the size of the GIF. This can be done using online tools or Photoshop to make the compression as "clean" as possible.