What is the best time to post on social media in 2020?
What is the best time to post on social media? This is a question that many users and professionals of Social Media ask themselves and it is tough, if not impossible, to answer. To try to provide an answer, Sprout Social has produced detailing the best time to post on each social network.
The best times to post on each social network depend on many factors such as particular audiences, as well as each network and the behavior of the public in each countryThis report has been made through the analysis of 20,000 accounts and, although they offer significant data, it should be noted that , so this data should never be considered as a formula, but as in the different social strategies and that the schedules, as the content is published and analyzed, must be adapted to each case.
All the times are shown in the report - and that will be used for this article - are based on the American Central Zone (CST).Facebook, with more than active , is the most used social network and also the first one analyzed in the report. The best time to post on this platform is between and . As can be seen in the following image, Wednesday is, in general, the best day to post on Facebook and Sunday is usually the worst. As we already told you, you have to take the information with reservations.
- Wednesday, 11 AM and 1-2 PM- Wednesday.- Sunday.
On Instagram, the best days to post are Wednesdays and Fridays, always between ten and eleven in the morning. The worst day is also Sunday since they are usually days when people stay at home and disconnect from social networks to spend time on leisure.
- Wednesday at 11 AM and Friday between 10 AM and 11 AM- Wednesday.- Sunday.In the next image, you can see what is the best time to post on Twitter. are still the best days, especially between nine and eleven in the morning. Where the greatest change is appreciated is on the worst day, which in the case of Twitter is on Saturday.
- Wednesday and Friday at 9 AM- Wednesday and Friday.- Saturday.On LinkedIn, data collected by Sprout Social suggests that the best days to post are Wednesdays between eight and ten in the morning and noon, between nine in the morning and two in the afternoon, and Fridays at nine in the morning. The worst days to post on LinkedIn are Sundays and also Mondays.
- : Wednesday from 8 to 10 AM, Thursday at 9 AM and 2 PM, and Friday at 9 AM- : Wednesday and Thursday.- : Sunday.
Again, it should be remembered that these schedules , but only a guide, since each account and each platform have their own schedules. As always, the best way to find the best time to post is to regularly analyze post results.